Recently, I have been asked this question by a friend of mine. “What can you do that Prudential cannot do?” It is not an easy question to answer especially with when the public have preconceived impressions. Let me answer the question here.
Prudential is a huge company. If Prudential is willing, there is certainly very little that they cannot achieve. However, the insurance product provider with an asset management arm, is not interested in several aspects of wealth management business. For insurance companies, the sales force, insurance agents, are not under the companies’ payroll. Therefore, the sales force should not be mistaken for Prudential itself. I will rephrase the question to, “What can I provide that other Insurance Advisers, even other Financial Advisers cannot?”
There are a few areas:
Qualifications
In 2002, the Financial Advisers Act was passed to regulate every individual giving financial advise (insurance, investment and other aspects). One of the aims of the Act is to set good standards for the industry, but in my view it has been detrimental so far.
With minimum requirements being 21 years old and above, ‘O’ levels passes and Singapore citizen or PR, I believe that the entry qualification requirements are too low. I am not discriminating against people of lower academic qualifications. I know many senior Financial Advisers with low academic qualifications but have examplary knowledge and expertise gained through experience. However, I still believe it is a problem. Imagine a society where high school graduates who passes biology are allowed to practice medicine (just as the ones with M.B.B.S. are) and the only differentiation is their reputation, years of experience and number of clients they have treated. Read my views on the shortcomings of the current regulatory framework.
The Act also has an effect of leading the public to think that all Financial Advisers are of such low standards. Truthfully speaking, I am upset on the rare occasions when people confuses me with others of minimum standards. I have a Bachelors in Business Management majoring in Finance and Masters in Wealth Management with good GPA.
Knowledge & Calibre
Experience gained during my employment with Citibank in SME banking, in OCBC Private Bank (now Bank of Singapore) and Citi Private Bank gives me knowledge of how investment advisers and fund managers analyze information and arrive at the advise.
Some Financial Advisers do not even know what is alpha, why a short term money market fund will drop in value or how a structured product bought from a bank works. I have seen many factually wrong information even on www.moneytalk.sg and www.cpf.gov.sg/imsavvy. Some of these celebrity bloggers just have insufficient calibre. Similiarly, like million-dollar-round-table achieving insurance agents and millionaire trading coaches, who advertise their ‘guaranteed profitable strategies’ so often in newspapers, it is a case of who shouts the loudest wins!
Conduct of Business
I am on the client’s side! I go about my profession now acquiring clients, I to not go about trying to sell products. Once I accept a client, we have a relationship. I am forever responsible for the client’s financial situation. I will be handling every aspect of the client’s financial needs, representing them to deal with whichever financial institution necessary, it is immaterial where the product is from. I will go with my client to meet a banker to discuss his investments, banking and loan needs.
I am an Adviser, I am not a salesman. Sadly, I also concede that a salesman definitely earns more than an Adviser. My conversation and dialogue with my clients and measured, based on facts, numbers and probabilities. A good salesman strikes up a conversation with you, make you like him, assess your weak point and exploit it to bring out the emotion of fear, excitement or greed. I do not believe clients should make financial decisions based on emotions, although I know that this will remain so as long as we are human beings.
Many people will tell you, “Oh, I have a Financial Adviser in so-and-so company. In fact, I have a few Advisers.” In reality, this only shows there was a few salesmen who sold them several financial products before. I am aiming to achieve my clients saying this to someone advertising their financial product, “this product sounds good, speak to my Financial Adviser, he will assess it and I’ll get it from you.”
Range of Service
There is a weakness of me in that I am too proud to be in a role going around selling insurance. As I have mentioned earlier, to be my client’s Financial Adviser, I must be equipped with all the knowledge and tools related to financial service. This includes investment management on all instruments, insurance protection (personal and valuable possessions), property loan, will writing, setting up offshore private investment companies and trusts for planning purposes, management of liquidity and crisis.
I view each with equal importance.
In conclusion, I aim to be a Financial Controller of the client, hired by the client to handle his financial situation, regardless of the companies that I need to deal with representing the client.